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Ascend Form Ireland: Odor-Free Warm-Up Hoodies Built on Coffee Ground Polyester Yarn

Source:Customer Cases / Time:2026-09-16

Ascend Form is a Ireland-based activewear label whose gym hoodies programme sells directly to consumers and through selected retail partners. The team asked us to rebuild the fabric from scratch because the premium tier had to justify its price with something customers could actually feel. The target was a measurable freshness difference against the core range.

Ascend Form: odour-control swatch set for the gym hoodies programme

Ascend Form: odour-control swatch set for the gym hoodies programme

The challenge

The smell built up at the back panel and the cuffs, where sweat sits longest during a session. The previous fabric was a standard synthetic knit with no odour strategy, so bacteria broke the sweat down on the fabric and the smell became permanent after a few weeks. A price increase planned for the following season made the problem urgent: the brand needed a fix before the next bulk booking, not a new supplier search.

The fabric solution

We built the programme around Coffee Ground Polyester Yarn on a polyester filament knit base. The mechanism matters: micronised spent coffee grounds trap odour molecules and add recycled content. Keeping the base at brushed back fleece with 5% elastane and 300 GSM meant the hand, the stretch and the cover stayed exactly where the design team wanted them, because odour control changed the chemistry and the construction rather than the silhouette.

Wear trial and fit approval of the polyester filament knit fabric

Wear trial and fit approval of the polyester filament knit fabric

Development and implementation

  • Week 1: brief agreed, sweat zone mapped, target set as odour reduction above 75% with recycled content above 3% by ISO 17299-2.
  • Week 2–3: laboratory knits produced and tested; add-on level adjusted until the target was met with margin.
  • Week 4–5: wear trial on finished gym hoodies, assessed after eight hours of wear.
  • Pre-production: wash durability confirmed at permanent inside the fibre, care wording written as standard laundering with mild detergent.
  • Bulk: fixed recipe, consolidated dye lots, ISO 17299-2 repeated on every lot.

Specification delivered

ParameterValue
ProductWarm-Up Hoodies
Base constructionbrushed back fleece with 5% elastane, 300 GSM
Odour-control systemCoffee Ground Polyester Yarn
Performance targetodour reduction above 75% with recycled content above 3%
Test methodISO 17299-2
Service lifepermanent inside the fibre
Added costa 9% yarn premium
CertificationOEKO-TEX Standard 100, REACH compliant inputs

Results

Repeat orders rose by 34% year on year for the treated style, and the untreated version was retired from the range. The odour value was re-measured on bulk fabric rather than on the approval sample, so the result reflects what customers actually received. The programme is now on its third repeat with the same recipe.

“The wear trial convinced our buying team faster than any certificate could have.” — Ascend Form Product Team

Inline inspection and packing before the gym hoodies shipment

Inline inspection and packing before the gym hoodies shipment

Key takeaway

Odour control has to be engineered into the fabric, not sprayed onto it at the end. Defining the mechanism first and the test method second removed most of the risk in this programme. For Ascend Form, that turned a recurring complaint into a feature the brand could sell.

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