Apex Motion Sweden: Cycling Jerseys Built on Brushed-Back Fleece

Apex Motion is a growing Sweden-based activewear label whose cycling jerseys range now anchors its seasonal offer. When the design team planned a wider range with tighter launch dates, it needed a fabric partner able to guarantee construction consistency, documented performance and shade continuity across every production lot.

Apex Motion: reviewing the fabric swatch set for the cycling jerseys programme

The challenge

The main risk in the project was MOQ levels that blocked seasonal colour testing. The previous supply chain ran through a trading intermediary, so there was little visibility of the mill, no construction sheet and no test evidence behind the performance claims. Without that documentation the brand could not brief its retail partners with confidence.

The solution

We proposed a dedicated brushed-back fleece programme built around low-MOQ trial runs that opened up seasonal colour testing. Development started with A4 lab dips and a full construction sheet covering fibre content, GSM, width, stretch and recovery, and colour fastness. Only after the brand approved hand feel and performance targets did the project move to a pre-production lot for fit sampling.

Sample and fit approval for the brushed-back fleece construction

Implementation

• Development: lab dips and physical samples in 5 working days.
• Approval: colour, hand feel and stretch signed off in two rounds.
• Bulk: consolidated dye lots to hold shade continuity.
• QC: inline inspection plus final random inspection before packing.
• Testing: AATCC 183 UV transmittance on every bulk lot.

Specification delivered

Results

The new brushed-back fleece programme helped Apex Motion achieved full recycled-content certification for the range. The cycling jerseys line launched on schedule, and wash durability, opacity and fit consistency all held up through the first retail season. The brand has since extended the programme into additional colours and styles.

“The development process was transparent from the first sample. We finally had the data we needed to brief our retail partners with confidence.” — Apex Motion Product Team

Inline inspection and packing before the cycling jerseys shipment

Key takeaway

Moving from a trading model to mill-direct development removed the hidden risks in the supply chain. With documented construction, controlled shade management and inline quality control, Apex Motion could concentrate on design and marketing instead of firefighting production issues.